The 2007 launch of Nivea Deodorant Pearl & Beauty comprised a digital campaign. Illustrated by Richard Hart. Various digital and analog media channels drove traffic to this Website page:

Click the bottom right of the book

codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,0,0"
WIDTH="900" HEIGHT="560" id="http://www.stevenwsmith.com/files/steven_files/steven-smith-nivea-lucinda-site.swf" ALIGN="">
TYPE="application/x-shockwave-flash" PLUGINSPAGE="http://www.macromedia.com/go/getflashplayer">