AWARD:
AME International Awards, Gold (New York 1997)

The Comrades Marathon is sponsored by Reebok. It is run annually over 90km between Pietermaritzburg and Durban on South Africa's East Coast. Well over 15000 South African and international runners compete.

The first Ad was part of the build-up to the race. The second is a tactical Ad that ran in the evening newspaper at the end of the Comrades Marathon, where a Reebok-sponsored runner crossed the finish line first, narrowly beating a Nike-sponsored runner.


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AWARD: AME International Awards, Gold (New York 1997) Placed in Newsprint just after the race (1996).